Startup Customer Service: the Surprise Factor

Every product manager should be like Digg Reader’s CTO Michael Young & Spuul’s CPO Michael Smith (Smitty)

Since the new Digg Reader came out I have been hugely impressed by the work and attention to details.

My loyalty grew partly because of how responsive Michael Young, its CTO, has been. He responded to my tweets when I least expected it, consistently. This was the surprise factor that brought delight.

Here are two separate occasions when Michael Young responded to me about my RSS frustrations.

Michael Young to Seth Levine

Michael Young to Jeff Paine

When my RSS feed didn’t work, I didn’t think it was Digg Reader’s fault at all. But it was Michael Young’s personal touch that gained my attention and made me love the product.

This reminds me of a conversation I had with Smitty, one of the best product...

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