Pitching an emotional story
Pitching is super hard; I’ve heard a lot of pitches at events, and have also work with many teams to help them articulate their businesses. Most of the time, the pitches that I hear leave me hanging and wanting for more because I am left with a bunch of questions.
I understand why it’s hard to pitch a business. The founders I work with are often engineers and product managers. After staring at the businesses on a micro-level, it is extremely hard to break away from that and articulate the businesses and visions in a way that other people can understand.
In the last three months, I worked with 9 teams to help them frame their businesses at our accelerator program, JFDI.Asia in Singapore. I was there with them every step. From nailing down the problem that is worth solving, to experimenting with solutions, to capturing tractions; their babies are my babies in many ways.
In the back of...
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